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Benefits of Affiliate Programs:

Having an affiliate program for your products and services brings a number of  benefits. The first being the amount of traffic you get, it's going to be a lot. You can use this traffic for free because even if visitors don't buy they might subscribe to your Ezine or opt-in list and then you could follow up with offers of your product or recommend other products via an affiliate program that your a member of.

You could also use the traffic to attract advertisers and then sell banner space on your site at a premium rate. The third and final extra benefit you'll get from starting your own affiliate program is better search engine rankings. This is because nowadays link popularity is a big factor among many of the major search engines, since affiliates have to link to your site to earn commission you can easily have thousands of links pointing your way.

You simply can't lose with affiliate programs, you invest nothing up front except the cost of the software which in most cases is ridiculously low, usually you can make the cost of the software back within a very short time and you don't have to pay for advertising unless you make money first.

Source: by David Callan Starting your own affiliate program

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